You Haven't Heard It Before · Season 1, Episode 3 · July 2025 · 49 min
The Yoruba Migration Story: How a Name Became an Identity
The word 'Yoruba' is everywhere today — in language, in diaspora culture, in political identity across three continents. But in the early 19th century, it barely existed as a collective term. How does a people become a people?
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Show notes
The word 'Yoruba' is everywhere today — in language, in diaspora culture, in political identity across three continents. But in the early 19th century, it barely existed as a collective term. Most people identified by kingdom, lineage, or town.
This episode asks the question at the heart of the entire series: how does a people become a people? We trace how the term 'Yoruba' moved from a Hausa external label to an identity claimed, shaped, and institutionalized by Lagos intellectuals, missionaries, and political actors navigating colonial pressure. We examine the foundational Ile-Ife origin narrative — not to ask whether it is literally true, but to understand what work it does.